Offline Media: Rebalance your offline media toward what works.

Radio, TV, Print and Direct Mail definitely have their place in an integrated marketing effort. But which creatives or publications are performing better? Without unique phone numbers and/or URLs, there’s no way to tell.

See which medium your Calls or Leads are coming from.

With MyNextCustomer, you can assign a unique number to a medium (e.g. Print), specific publications (e.g. The Wall Street Journal), or individual ad creative (e.g. “Fall 2011 Blue Print Ads”).

Two Clicks and you have a new tracking number.

All you do is select the Medium to track, select the publication (if any) and input how much you’re spending on it. MyNextCustomer provisions a number which you then use in your advertising for that medium, and MyNextCustomer calculates the Return as calls come in.